HOME GOODS

HD Designs by Sewing Down South

Product categories included: Tabletop, Kitchen, Kitchen Textiles, Beach Towels/Umbrellas/Chairs

Kroger & Fred Meyer Private Label Home Goods

Product categories included:

  • Tabletop

  • Kitchen

  • Kitchen Textiles

  • Bedding

  • Bath

  • Decor

  • Sporting Goods

  • Outdoor

  • Seasonal and BTS/BTC Collections for all categories

*Kroger/FM has many different private label brands with different product strategies and price points. Please note not all categories are pictured below

Patio cushions & pillows that also coordinated back to outdoor rugs and outdoor tabletop.

Developed patterns for quilting

Sheets were only updated once per year and plaids for flannel bedding were mostly updated during the holiday season and in Spring. Color coordination was also done between sheets, comforters, quilts and pillows.

Seasonal printed microfleece throws

Back To College printed comforters

HOLIDAY HOME

Kroger/Fred Meyer’s seasonal collection is called Holiday Home. Product was developed around all major holidays. Art direction was provided for the following categories:

  • Table Top

  • Serve

  • Kitchen

  • Kitchen Textiles

  • Bakeware

  • Bedding

  • Bath

  • Decor Pillows & Storage (Felt and Rope Baskets)

  • Throws

  • Christmas Wrap

  • Christmas Gift Bags & Boxes

    Below are examples of my art direction for Christmas product on floor in 2023