Hello, I’m Alexandra - I’m so thrilled to meet you!

I’m an experienced Design Director and Product Development Manager, specializing in Women’s RTW, Men’s and Children’s apparel (casual, active and sleep), active shoes and home goods.

With over 16 years of dedicated experience in design and product development, I bring a wealth of expertise in leading teams, managing projects, and driving innovation across multiple categories.

Throughout my career, I have cultivated a deep understanding of the product lifecycle, from initial concept through to production.

As a Design Director, I have excelled in guiding teams of designers to create innovative and trend right products. My role has involved conducting thorough market research and analysis to stay ahead of industry trends. By setting seasonal colors and trends, I provide clear direction and product strategy, ensuring alignment with market demands and consumer preferences. This strategic approach not only drives creative excellence but also enhances the commercial success of product offerings, cementing a reputation as a leader in the industry.

As a seasoned Product Development Manager, I have successfully led teams in creating comprehensive tech packs, managing design details, BOMs, and cost negotiations. My meticulous approach to project management has consistently ensured adherence to timelines and quality standards - continually improving on process to ensure the most efficient and meaningful steps are taken.

In addition to my technical skills, I possess a proven track record in team leadership and organizational management. I have effectively managed large teams, coordinated complex calendars, and streamlined workflows to maximize efficiency and productivity.

These experiences have equipped me with the ability to thrive in dynamic environments, ensuring seamless collaboration and exceptional results.