CONCEPT & TREND
I am passionate about creating products that reflect the latest trends, while meeting the needs and preferences of the customer. With extensive experience in trend research & analysis, my goal is to deliver innovative and appealing products that enhance the brand and customer experience.
See the below example of how I portray trends and color by visually telling a cohesive story across all categories.
MENS, WOMENS & CHILDRENS CASUAL
Trend decks start with color palettes and a recap of trends & business strategies
CONNECTED THEME
With multiple categories - RTW/Women’s Casual will set the tone for the rest of the business. Shoes, accessories and decor are used as accents to help make a well rounded statement.
As we move into Men’s Casual you can see notes taken from RTW to maintain a cohesive statement.
Children’s takes a more playful approach with brighter pops of colors and fun graphics/prints, while still maintaining the intent of the trend.
MENS & WOMENS ACTIVE
Below example was for an elevated activewear line called Trej3ctory. Direction for color and trend were more conceptual and high level.